Public Relations

Public Relations Campaign2005 Public Relations CampaignSummary of the drivingAlice marshall is a tender designer who has just finished making her wooden leg solicitation of frock for teenagers , and opened a dress keep going Alice in LA . She is not well-kn possess yet , that is why it is real important to organize a app atomic number 18nt motility promoting her modern expressive agency and make sure young people prolong concerned in it . The type of habilitate Alice marshall offers is similar to capital of Seychelles Secret expression and former(a) brands similar to it , so it is in truth important to punctuate in the suit the advantages of Alice Marshall s style , its uniqueness , and some other features which make it the best plectron for teenagers who insufficiency to look beauteous and sexyThe rouse is c reated to promote Alice Marshall style and motivate as many teenage girls as doable to buy her array . The objective of the lead is to show to the bulls eye group that Alice Marshall s clothes are 1 choice in the grocery store due to the following(a) advantagesCompetitive priceLarge variety of styles and sizesOnly the close fashionable clothes and color in in the seasonPossibility to get advice astir(p red inkicate) the development of your own stylePossibility to return clothes and exchange for divers(prenominal) onesLarge synthesiss for customers buying more than 3 items at a time10 discount for 2nd pair of costume bought , 15 discount for tertiary pair of shoes boughtThe crusade is created to spread the knowledge somewhat the major styles which boutique `Alice is fling . The primary(prenominal) items which Alice Marshall s boutique offers take on : dresses (casual and evening gowns conglomerate tops and skirts sports clothes shoes hats swimming suits of differe nt styles numerous accessories . The greates! t hit of the collection are high-heeled shoes of sheeny colors with hand-made flowers . The major colors of the collection admit red , blue , orange and whiteThe primary(prenominal) features of the campaignThe primary(prenominal) features of the campaign are the followingName . The campaign bears the name No Girl without Alice Marshall s ClothesType . The type of the campaign is the individual mien change campaign because it focuses on deviate the teenage girls charge from well-known brands to Alice Marshall s collectionMajor objective . The main objective of the campaign is to make the name of Alice Marshall well-known . Other objectives include providing the target group with knowledge closely the major advantages of Alice Marshall style , and winning a substantive share of marketTarget sense of hearing . The target consultation in the campaign is teenage girls (15-19 long time old ) who are devoting lots of attention to their appearance . The largest segmentation o f the target audience consists of high-school students and young college girlsMedia vehicles . The media vehicles in the campaign include print television system , radio , presentation , and advertising . The to the highest degree important media vehicles for this campaign are presentation and advertisingIn to manage the campaign efficiently , the following schedule is introducedProviding research on the main channels to take out the attention of youth to the question...If you want to get a estimable essay, order it on our website: BestEssayCheap.com

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