Hariyali Case Study

Consulting Wiz Case Study - Hariyali Kisaan Bazaar Team form: Blitzkrieg occupation Statement ? Mis imaginationion among BOP consumers that Hariyali is for the affluent classes ? unfitness to wean customers away from the tralatitious kirana shops ? first gear footf every(prenominal) at the stores due to long get going distances for customers ? Low trails among the womanish section of the population Rural merchandise Mix acceptableness perceived as a rich peoples place Aw beness Low awareness of value offered 4As Affordability Cheaper than the local kirana stores Availability Large travel distances  bombinate Marketing Strategy Create a Buzz Organize bitty melas in remote centres Participate in other melas/haats model Family concept Involving Opinion Leaders Sustain the Other go Buzz Creating the Buzz Mela just conducted by Hariyali Organizing small melas near hariyali centres Involve all family members so that it increase d efect recall Haat Serves purpose to variegate the perception to a smirch Hariyali as a agrestic friendly store.

Small cater barn in handsome Melas For Melas that have an already huge turnout Small horse barn exit be put up Small stable are put up to create awareness in farmers budget for a Completely Sponsored Mela Budget for an Exclusive Mela by Hariyali spring 50000 Land Rental Labours to a lower placestructure (Which includes Giantwheel,Entertainment Equipment) Stage Giantwheel/Equipments ten thousand 12000 10000 45000 background signal up of Shops Other Misc Charges tack on 15000 20000 162000 Approx Expense for ! setting up stalls in Big Melas Will rent 4 stalls in a Mega Mela ,where each stall sells Agricultural Goods,Clothes,Retail goods etc Approx.Expense for 4 Stalls/ twenty-four hourstime Fixed cost Labour Infra Variable Costs Land Rental Electricity Total Expense per day 6000 750 23750 2000 15000 Sustaining the Buzz Ideal Family Concept Each family issued a PDS-type tantalize to identify families Points equivalent to the savings...If you want to get a adequate essay, order it on our website: BestEssayCheap.com

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