Choice of Brand Strategy for Metroville Cars Essay

Choice of Brand Strategy for Metroville Cars - Essay ExampleLately, we have seen that mark strategy and inciter identity is playing a very important role in marketing and selling products. You would be amazed to know that nonetheless in a recession, branded goods are doing more sales than generic or unbranded goods. History records that it was K-Mart who was the first retailer than asked Jaclyn Smith of Charlies Angels fame to sanction a brand (Anonymous, 2007). From then on, brand marketing has exploded and today there are celebrities like Beyonce, Jennifer Lopez, Tiger Woods, David Beckham and others who have not only endorsed brands exactly also created some of their own. A variety of celebrities like Miley Cyrus, Jessica Simpson, the Kardashian sisters and Kanye West are also going into the retail clo intimacy business and adding their own names and intelligence to these products. The reason is simply that people insufficiency to identify with these celebrities and buying their brands makes the consumer feel closer to these personalities- its a psychological and emotional bonding of sorts. Branding therefrom is the best strategy to follow and I propose that we brand the Metroville by using a deer as a logo. This deer will prepare part of the car insignia and sit atop the vehicle in the same fashion as an angel atop a Rolls Royce. The deer are know to be sleek and fast and to be able to outrun and outmaneuver its prey by its quickness and agility and that is exactly what we are trying to begin with the Metroville. In fact, the deer often wins by tiring out its pursuers and zigzagging instead of running in a straight line. The ability of the Metroville that is small and lightweight barely with a durable engineering and ergonomic design would appeal to the mass market of young consumers- from college kids getting their first car to newlywed families in the wreak of setting up their lives and homes. The deer is to be a prancing one, one who has leap ed ahead and thereby avoided its pursuer. I would like Taylor Swift or Robin Williams to be the brand ambassadors for the Metroville. Taylor Swift has a squeaky-clean shape, avoids scandals or cheap publicity and is an all round good and law-abiding country singer. She does not engage in risque air just to be in the limelight. She represents the younger generation. Robin Williams could also be considered as his witty image gives one the feeling of a good time, and that is what we want consumers to have in a Metroville. If you remember he recently scored a hit with RV at the box office, so people would identify with his image as the fun-loving driver of a Metroville. For advertising purposes, we could use Robin Williams to appeal to the 40 and under crowd and the images and videos of the late Sam Walton to appeal to the crowd that is 40 and over and who are more concerned with cost-cutting and fuel economy in the recession. Metroville has been engineered for the best fuel efficienc y possible and also supports alternative fuels, another thing that would appeal to the younger environmentally conscious generation. If the Metroville were a person, I would prefer it to be Robin Williams. He is small and quick, easygoing but intelligent, witty and will get you if you dont watch out.